The Age of Persuasion: How Marketing Ate Our Culture by Terry O'Reilly, Mike Tennant

By Terry O'Reilly, Mike Tennant

Ponder the tradition of the twenty-first century: every one morning, you pay attention a half-dozen advertisements at the radio earlier than your ft contact the ground. via the top of the day, hundreds—perhaps thousands—of advertising messages have special you. And but little is known approximately how advertising impacts our lives and society.

Enter Terry O’Reilly and Mike Tennant, the advert males in the back of The Age of Persuasion, the preferred radio convey broadcast at the Canadian Broadcasting company and Sirius Radio. they've got made it their venture to percentage the back-room tale of recent advertising, wonderful asides and all:

“Think of advertisers as hundreds of thousands of ants in a colony, every one operating difficult and every with its personal aim. other than that during this colony, each ant is competing opposed to the others. That’s the advert enterprise. virtually each advert you notice, pay attention, and in a different way adventure is competing for a section of your mind's eye. and prefer any cross-section of humanity, the substantial, world wide advertisements neighborhood is assorted: composed of geniuses and idiots, saints and buffoons, and every little thing in between.”

From the early avid gamers to the Mad males of the Nineteen Sixties and past, The Age of Persuasion offers an entertaining—and eye-opening—look at a global pushed by way of advertising.

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Think about the tradition of the twenty-first century: every one morning, you listen a half-dozen advertisements at the radio prior to your ft contact the ground. through the tip of the day, hundreds—perhaps thousands—of advertising messages have designated you. And but little is known approximately how advertising impacts our lives and society.

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Newton, Elizabeth M. Perse, Robert F. Potter, Nancy C. Schwartz, Paul J. Traudt, and James R. Walker. Then I also want to thank Glenda C. Williams for her enthusiasm about the proposal and finished product and for her useful suggestions for polishing the text. Lastly, I want to thank Lawrence Erlbaum Associates' Acquisition Editor, Linda Bathgate, the production editor, Mary F. Martis, and the copyeditor, Kevin Gilligan, for their commitment to this new series and their attention to the details that make the book a polished and reliable source for researchers.

Utilizing a strong theoretical foundation, their study focuses on the effect of auditory complexity on listeners' memories and adds another layer to scholars' understanding of how cognitive processes function. Their chapter has particular value because it provides readers with a model for reporting experimental research while also spelling out the meaning of their research in ways that have practical applications for radio producers. Their chapter concludes with recommendations for the next steps in the same line of research, as well as other directions for needed radio research.

Adams and Charles A. Lubbers look at industry practices in promoting theatrical movies in the eighth chapter. Because this topic will be unfamiliar to most readers, they provide a useful primer on movie promotion, analyzing the roles of premieres, awards, previews, merchandising, and product placement as types of promotion especially critical to the movie business. Then they illuminate the interesting influences of movie Page 16 critics on ticket sales and on the Academy Awards in the dual study they conducted for this book.

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