Best Practices for Graphic Designers, Grids and Page by Amy Graver

By Amy Graver

This special, go-to advisor for designers totally info the basic structure and layout abilities had to achieve this aggressive undefined. With enjoyable and useful program, it bargains important perception into method and company while operating within the actual international with genuine consumers, beginning with uncomplicated details on format ideas prior to delving extra deeply into conception and alertness on a project-by-project foundation. Illustrated with real-world assignments and case experiences, this consultant deals a behind-the-scenes tackle the full procedure and steps essential to move from proposal to ultimate consequence, together with how one can conquer demanding situations provided alongside the way.

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The height of modules within a grid should be divisible by the increments by which the baseline grid is composed. If not, gutters between rows will look sloppy and inconsistent. If the size of type being used is 10pt with 13pt leading, and the height of the module in points is not divisible by 13, there will always be extra space at the bottom of the modules that will affect the way horizontal gutters are seen. Typically, more than one size of type will be used in a layout; therefore, all of the sizes should be related in a fixed way so that the ability to begin and end text areas at fixed points is not impacted by the use of headlines and subheads or captions within the column.

32 Best Practices for Graphic Designers: Grids and Page Layouts Basic Structures: Modular Grids 33 34 Best Practices for Graphic Designers: Grids and Page Layouts Basic Structures: Modular Grids 35 Different newspapers utilize modular grids in slightly different ways to accommodate a wide range of content types in a way that makes the consumption of information quick and easy. P U B L I C A T I O N Boston Globe D A T E October 14, 2011 36 Best Practices for Graphic Designers: Grids and Page Layouts P U B L I C A T I O N Wall Street Journal D A T E October 14, 2011 Basic Structures: Modular Grids 37 A modular grid with very fine divisions can be managed with a set of standards for the way the modules are used that will create a consistent feel and still allow for a huge amount of flexibility where needed.

Typically, more than one size of type will be used in a layout; therefore, all of the sizes should be related in a fixed way so that the ability to begin and end text areas at fixed points is not impacted by the use of headlines and subheads or captions within the column. These relationships can be based on modular scales set up for the project, musical harmonic relationships, or concepts such as the golden section (discussed shortly). 60 Best Practices for Graphic Designers: Grids and Page Layouts BEHIND THE GRID T Y PE & BA LA NCE I N COLUM NS Despite the number of mathematical formulas that designers have been using for years to aid in page layout, there is a purely visual and aesthetic approach to determining column widths and module heights based on the intended typeface.

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