By Marsha Francis Cassidy
During this pathfinding ebook, according to unique archival learn, Marsha F. Cassidy bargains the 1st thorough research of daylight hours television's earliest and most important women's genres, appraising from a feminist standpoint what ladies watched sooner than cleaning soap opera rose to prominence. After supplying a accomplished heritage of the early days of women's programming around the state, Cassidy deals a serious dialogue of the codecs, courses, and celebrities that introduced sunlight hours television in America--Kate Smith's kind convey and the famed singer's unsuccessful transition from patriotic radio famous person to Nineteen Fifties television idol; the "charm boys" Garry Moore, Arthur Godfrey, and artwork Linkletter, whose courses commemorated women's participation yet within the strategy validated the dominance of male hosts on television; and the "misery indicates" Strike It wealthy and Glamour lady and the debate, either serious and criminal, they stirred up. Cassidy then turns to NBC's domestic convey, starring the urbane Arlene Francis, who infused the homemaking layout with long island sophistication, and the formidable day-by-day anthology drama Matinee Theater, which strove to tell apart itself from cleaning soap opera and turn into a countrywide theater of the air. She concludes with an research of 4 renowned viewers participation indicates of the era--the runaway hit Queen for an afternoon; Ralph Edwards's sunlight hours exhibit of surprises, it may be You; Who Do You Trust?, starring a younger Johnny Carson; and the massive Payoff, that includes Bess Myerson, the country's first Jewish leave out the US. Cassidy's shut feminist examining of those exhibits truly demonstrates how sunlight hours television reflected the cultural pressures, inconsistencies, and ambiguities of the postwar period.