By Larry Oakner
Vintage radio advert campaigns from the final fifty years, and the way they used humor to win over audiences And Now a number of Laughs from Our Sponsor deals an in-depth examine the most profitable and exciting radio advertisements from the final part century, provided through advertisements veteran Larry Oakner. An accompanying CD-ROM permits readers to hear the attention-grabbing and humorous ads that chronicle radio heritage. huge interviews with account executives, consumers, manufacturers, and actors supply a distinct standpoint at the improvement of funny radio advertisements through the years and what it takes to create a memorable and powerful crusade. And Now a couple of Laughs from Our Sponsor exhibits ads execs how you can maximize simply sixty seconds of airtime to win clients over and gives unique recordings of a few of the main enjoyable and enlightening ads ever produced.
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Additional info for And Now a Few Laughs from Our Sponsor with CDROM
245). But the cracks in this feelgood era of consumerism were beginning to show. In contrast to the mindless hard sell on radio was the reality being broadcast over the same airwaves. It was hard to ignore the Communist missile buildup, the cold war face-offs, the federal troops enforcing integration in Alabama, nuclear arms testing, Sputnik, and volatile Middle East politics. The first public stirrings of rebellion—from the 1957 publication of On the Road, Kerouac’s chronicle of the Beat generation, to civil rights marches— had begun to shake people’s complacency.
He gave Bert a wife and son and made Harry a bachelor chemist who discovered “a colloidal suspension which causes cellulose to congeal” that was the purported formula for brewing the dry Piels beer. Graham even gave Bert a fictional career move as eastern sales manager for the Graham-Paige Motor Car company—the same type of silly, fake company that Bob and Ray spoofed on their radio program. Indeed, Graham could imitate Bob and Ray almost as well as they did in their improvisational cast of erratic characters on their shows.
To appreciate the groundbreaking nature of Freberg’s commercials for Contadina in 1957, consider their social and cultural context. The Korean War had ended. ” It seemed that no one went without, that grocery stores had more food, that cars had more chrome, that businesses had more customers; the only thing in short supply was irony. Satirists such as Freberg and Mort Sahl had the tiny franchise on that precious commodity, and where they could sell it, they did, and they stood out in the process.