Advertising Confluence: Transitioning Marketing by Sabine Bacou?l-jentjens Anshu Saxena Arora

By Sabine Bacou?l-jentjens Anshu Saxena Arora

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Bien manger, c’est manger beaucoup: comportements alimentaires et représentations corporelles à Tahiti. Sciences Sociales et Santé, 26(4), 81–112. Shell, E. R. (2002) The Hungry Gene. The Science of Fat and the Future of Thin. New York: Atlantic Monthly Press. , & Perdue, L. (1986). Some Correlates of the Thin Standard of Bodily Attractiveness for Women. International Journal of Eating Disorders, 5(5), 895–905. Sobal, J. (2001). Social and Cultural Influences on Obesity. In P. ), International Textbook of Obesity.

This research addresses the following questions: —Why is soft-sell appeal more effective for brand awareness, while hard-sell is more effective to persuade a consumer to make an immediate purchase? 0009  John Hudson and Anshu Saxena Arora —Why is culture the reason advertising appeals must differ to be effective in target markets of various geographic locations? and —How are modern trends influencing people of different cultures to be more acceptant of advertising appeals that would otherwise be rejected?

1980). How Advertising Works. Chicago: Needham Harper Worldwide. , & Srull T. K. (1989). Person Memory and Judgement. Psychological Review, 96 (1), 58–83. 0010 4 Does the Country of Origin Matter for Cosmetics? The “Made in France” Argument Manon Rebufet, Leila Loussaief, and Sabine Bacouël-Jentjens Abstract: The market for cosmetics has shown considerable growth in recent years, particularly driven by emerging markets. Many cosmetic brands are present in these countries, competing with French products, which are renowned worldwide.

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