Advertising as Communication (Studies in Culture and by Gillian Dyer

By Gillian Dyer

As shoppers, all of us come upon ads as a part of our day-by-day lives. despite the fact that we're frequently ignorant of its extra refined kind of persuasion. This e-book examies ads in glossy society and in addition perspectives its cultural and monetary effect. publication disguise; identify; COPYRIGHT; CONTENTS; basic EDITOR'S PREFACE; PREFACE; ACKNOWLEDGEMENTS; creation; 1 THE ORIGINS AND improvement OF ads; 2 the hot ads; three the recent MEDIA; four the consequences OF advertisements; five WHAT DO ads MEAN?; 6 SEMIOTICS and beliefs; 7 THE LANGUAGE OF ads; eight THE RHETORIC OF ads; end; APPENDIX I; APPENDIX II; APPENDIX III; APPENDIX IV; APPENDIX V; REFERENCES; BIBLIOGRAPHY; INDEX

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What kind of stereotyped women do you find in ads today? How do you think they differ from those in wartime ads? What accounts for differing images of women in different historical periods? 3 THE NEW MEDIA After the Second World War, advertising expanded rapidly alongside the media of mass communication. New methods of persuasion emerged and the field extended to embrace more market and motivational research, organized publicity of all kinds, various applications of computer software and hardware and a variety of non-media techniques of promotion.

133). Indeed, advertise or bust seemed to be the rule of the day as bigger and more expensive campaigns were mounted and smaller firms who did not, or could not, advertise, were squeezed or bought out by the larger companies. New inventions were entering the market at a rapid rate during the early years of the twentieth century and were introduced and popularized by advertising. Among them were the first motor cars, although these were not widely advertised until Henry Ford extended his publicity methods to the British market.

The contractors draw their income (including profits) from commercial advertising. In order to attract advertisers, the companies must attract audiences, the programmes (with different degrees of success) acting as the bait. Advertisers buy slots of air time for their ‘spot’ messages which go out in the programmes’ ‘natural breaks’. The more people that are attracted to programmes and thus delivered to advertisers, the more the contractors and the advertisers like it. The cost of air time on television (see Appendix II) depends on the time of programme transmission, the type of programme and the potential volume of viewers.

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