Advertising and Marketing (Ferguson's Careers in Focus) by David Strelecky

By David Strelecky

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In addition, those interested in the creative side of the field should take such classes as art, art history, drawing, graphic design, and illustration. Finally, since computers play a vital role in the advertising field, you should become familiar with word processing and layout programs, as well as the World Wide Web. Postsecondary Training The American Association of Advertising Agencies notes that most agencies employing entry-level personnel prefer college graduates. S. ) Copywriters are best prepared with a college degree in com- Advertising Workers 29 Top Advertising Programs Most Mentions by College Faculty as a “Top 3” Undergraduate Program 1.

Errors can be extremely costly and may make the project look sloppy. Other useful courses that you should take in high school include business, computing, cultural studies, English, psychology, social science, and technical drawing. Postsecondary Training According to the American Institute of Graphic Arts, nine out of 10 artists have a college degree. Among them, six out of 10 have majored in graphic design, and two out of 10 have majored in fine arts. In addition, almost two out of 10 have a master’s degree.

The lowest paid 10 percent of these buyers made less than $26,270 yearly, and at the other end of the pay range, the highest paid 10 percent earned more than $83,080 annually. Most buyers receive the usual benefits, such as vacation, sick leave, life and health insurance, and pension plans. Retail buyers may receive cash bonuses for their work as well as discounts on merchandise they purchase from their employer. 52 Careers in Focus: Advertising and Marketing WORK ENVIRONMENT Buyers work in a dynamic and sometimes stressful atmosphere.

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