By Tom Feltenstein
Bigger, Badder, Better!
assault OF THE KILLER advertising and marketing TACTICS!
A few years again, advertising super-guru Tom Feltenstein in rewrote the publication on high-impact advertising that works. Fast-forward to at the present time and new applied sciences, extra subtle consumers/competitors, and a complete new media panorama have replaced all of the principles. In reaction, Feltenstein has upped his video game, and in , he promises much more sure-fire advertising techniques and strategies that allow you to outwit, outthink, and outsell the opposite man.
Based on case stories of consumers starting from small nonprofits to giants like Coca-Cola and McDonald's, this booklet can provide assistance and methods on more than a few sizzling topics:
- Planning the Battle--and selecting the right strategies
- eMarketing, electronic Media/Social Networking
- Grand Opening/Reopening and vacations
- Four partitions advertising and marketing
- Direct Mail and advertisements, Coupons and Tear-outs, occasion Tie-ins, and reward certificate
- Marketing Measurement
No topic what your price range is, you can actually salary state of the art advertising and promotional campaigns that get the be aware out approximately your corporation, cement the loyalty of your latest customers--and win extra new clients than you could handle.
Read or Download 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition PDF
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Additional info for 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition
Things Are Looking Up There are some very exciting promotional tools that require a little more work and expense but that really grab the public’s attention: balloons, blimps, and searchlights. These boost foot traffic for special events and promotions. For example, try releasing hundreds of balloons with flyers attached in a crowd of people leaving the theater or a stadium. These unexpected events will attract a lot of attention in a short period of time. 51. Isn’t That Special An entire industry exists to supply businesses with every conceivable type of advertising specialty with your name on it.
Remember one of the first rules of selling: people like to talk about themselves. Make sure your telephone people are asking customers about themselves, their needs, and their wants. 53. Take-One Boxes Any stationery supply store sells brochure display holders that you can load up with your flyers or other printed materials and place in locations that are frequented by your prospects. Be sure to offer a bring-this-with-you special for discounts or free samples. Track these sales carefully to make sure that your flyers are in the right places.
Isn’t That Special An entire industry exists to supply businesses with every conceivable type of advertising specialty with your name on it. Many of these can be powerful promotional tools. Among the simplest and most successful of these specialties, which you can order yourself from a local printer, are scratch pads. Scratch pads always get used, and each sheet is a new ad. The pad often sits on a counter or desk, so the message and your name are being constantly reinforced, burned into the memory of the potential customer.