101 Ways to Promote Your Web Site by Susan Sweeney CA CSP HoF

By Susan Sweeney CA CSP HoF

With hundreds and hundreds of confirmed information, instruments, and strategies, this freshly up to date edition explains how you can utilize the newest net 2.0 developments and strategies comparable to RSS, blogs, podcasting, and cellular advertising for on-line luck. marketers, company advertising managers, small enterprise vendors, specialists, site owners, participants, new media execs, and web site designers will locate this guidebook worthy for constructing on-line strategies. A significant other site presents up to the moment online marketing information and accelerated details. From optimizing web content for se's and incorporating dynamic public kinfolk thoughts to offline advertising and making sure client pride, this handbook is unbeatable for valuable on-line promotional assets.

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The storyboard can be created with a software program like Microsoft Visio, with sheets of paper, or with any other mechanism. ) Quite often when we begin storyboarding a project for a client, we’ll start with Planning Your Web Site 11 yellow sticky notes on a wall. Very low tech, but it works! It is very easy to get a visual of the navigation structure and easy to fill in the content pages (one per sticky note) in the appropriate places. It is also very easy to edit—simply move a sticky from one section to another, or add another sticky note for a new page.

Com) description, the headers, the Alt tags, and the comments tags. There is a real science to this, so be sure to choose your Internet marketer carefully. You’ll learn more about designing your site to be search engine friendly in Chapter 2. The Internet marketer should also ensure that you have used the appropriate repeat-traffic generators (see Chapter 3), appropriate permission marketing techniques (see Chapter 4), and appropriate viral marketing techniques (see Chapter 5). Again, you need to review and approve the changes to make sure your message is still presented appropriately for your target market.

2. Determine the keyword phrases you are going to focus on in your search engine optimization. You are looking for those keyword phrases that your target market is using in the search engines to find what you have to offer when they don’t know that your particular company exists. 3. Assign those keywords to specific pages throughout your site. 4. Populate the pages with the assigned keywords in the appropriate places given the ranking criteria for your targeted search engines. 5. Have a link strategy and start the implementation.

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